Listen to “#747 How to Use AI Deepfakes In Your Small Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Mark DiMassimo, starting at 0:00: One thing that we are going to see more of are AI deepfakes and the hoaxes they create. They take the form of realistic-looking photos and videos that never happened; or voice clones from people that never said any of that. How are AI deepfakes going to affect your small business this year and how can you use them for “good, not evil”?
SEGMENT 2 with Anthony Iannarino, starting at 21:30: How do you find a proven formula for consistently increasing revenue? Anthony Iannarino is here to help us get practical, tactical, and pragmatic about our sales strategy and then do the actual work.
SEGMENT 3 with Brad Close, starting at 48:45: A lot has happened with small businesses over the last three years, especially in relation to government. The pandemic aid, the debt deal… what’s going on now? What does the future hold?
More on each segment below.
Segment 1: Mark DiMassimo is the Founder and Creative Chief of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, which he founded in 1996 in New York City.
- What are the risks to customers when deepfake AI sources start to seem reliable?
- How will this further impact brands who still advertise on Twitter or other social media sites?
- Will AI Hoaxes further delay the return of many brands who stopped advertising on Twitter since Elon Musk’s takeover of that company?
- What effects will the spread of disinformation through AI have on our customers and employees?
- How will this all-impact Twitter, Facebook, Instagram, Tik-Tok and other social media platforms in the long-term?
- How can small businesses defend against deepfakes and use this technology to their advantage?
Segment 2: Anthony Iannarino is an elite B2B sales professional and coach who delivers an expert guide to enabling revenue growth in your sales team. He is the author of “Leading Growth: The Proven Formula for Consistently Increasing Revenue.”
- Why don’t salespeople get second meetings?
- How to build a trusting relationship as a salesperson instead of an adversarial relationship
- Methods for shortening an ever-lengthening sales cycle
- Methods for enhanced communication both internally and with prospective clients
- What is the very most valuable trait or habit for a salesperson to possess or cultivate?
- What is the most telling and direct question to ask a prospect, that is highly likely to reveal them as a good candidate for change, versus someone that will likely never buy from you?
Segment 3: Brad Close is President of the National Federation of Independent Businesses, the nation’s leading small business advocacy organization, and a leading expert on small business policy. As NFIB’s chief executive officer, Brad focuses on advancing NFIB’s advocacy efforts throughout the organization’s unmatched 50-state network and grassroots operation. The NFIB is the voice of small business, advocating on behalf of America’s small and independent business owners, both in Washington, D.C. and all 50 state capitals.
- During the pandemic, the government came out with a lot of small business aid. Do you see that as a good and necessary thing, in hindsight?
- Small businesses have seen numerous challenges since the pandemic – hiring shortages, supply chain issues, inflation – what is the state of small business in America?
- How does a federal government budget deficit affect small business owners?
- The NFIB hosts a Fly-In with hundreds of small business owners coming to Washington DC to meet with members of Congress – what are they asking of them?
- The Credit Card Competition Act was introduced in Congress this week, which would reduce fees for small business owners who accept credit cards. Does NFIB support this legislation and why would it benefit small businesses?
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