Listen to “#758 How to Overcome the Yips in Sports and in Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Eileen Canney Linnehan, starting at 0:00: Have you ever heard of the Yips? Olympic athlete Simone Biles calls it the twisties. We all get them – when anxiety grips you so hard it freezes you. You know how to do it, you practiced it, but when the time comes, you can’t do it. Think of a basketball player who can’t make a free throw. Think of a business owner who freezes when they have to talk in front of anyone or have a difficult conversation.
Eileen Canney Linnehan was a star pitcher at Northwestern who suddenly could not throw to first base. She could fire pinpoint, unhittable pitches, including an appearance in the N.C.A.A. Division I final. She was named to the Northwestern Sports Hall of Fame in 2013 and coached at the University of Illinois Chicago. But in four years, she never made a single successful overhand throw to a base. She also had to withstand teams bunting to exploit her weakness and fans in the stands mocking her. Now she helps young athletes get through the debilitating issue.
- What are the Yips?
- Why do we all get it? We all have problems with freezing and performance anxiety.
- How did you deal with it? Workarounds that helped her.
- How do you teach others to deal with it?
SEGMENT 2 with Ryan Cantor, starting at 21:00: We need to recognize that there is a customer generational gap: small business owners struggle with communicating with various audiences. Do you call your customers, email them, or use social media?
Ryan Cantor is the Chief Product Officer at Thryv. He leads the Thryv product and engineering teams and is responsible for the vision and execution of platform improvements and enhancements in alignment with corporate strategy. Previously, Ryan worked as a general manager for Apple, where he assisted with the launch of the first iPhone and iPad. He has also held leadership positions at AOL and Target.
- What makes the Thryv Command Center different? Why do SMBs need this?
- How SMB owners struggle to communicate with various audiences
- How older SMB owners can optimize their business and accelerate in an uncertain economy by adopting technology that meets them where they are
- Current state of the SMB landscape and outlook for the year ahead
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