Listen to “#779 How Strong is Your Brand Name?” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Alexandra Watkins, starting at 0:00: What is the key to picking the right brand name for your company and the products inside your company?
Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten her words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own “Name Hall of Fame” includes frozen yogurt franchise Spoon Me, the Neato robotic vacuum, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of the Top 100 Most Influential Companies by Time Magazine.
Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. She lives in San Diego in her Barbie Dream House.
- What are the qualities of a strong brand name?
- What are the advantages of having a strong brand?
- Do names, initials, and one-word brands still work?
- What tips do you have on finding a good domain name?
- What are mistakes people make when naming a brand?
- Why do you suggest someone has a brand name vs. using their personal name for their business name?
- What process should people go through to come up with a brand?
- Do the products in my company need to match my brand?
SEGMENT 2 with Kendra James-Anderson, starting at 18:30: What are common financial challenges that female entrepreneur face that their male counterparts may not?
Kendra James-Anderson is a wife, mom, and podcast host. She is the CEO of The Finance Femme® – a full-service accounting and Fractional CFO firm. And the co-founder of Minted Lanes – a boutique tax prep & tax strategy firm that she co-founded with her wife.
- What are some of the common financial challenges that women entrepreneurs often face when scaling their businesses?
- Are female entrepreneurs generally better at the financial management of a company?
- Essential financial and operational metrics that women entrepreneurs should closely monitor when scaling their businesses and how these metrics contribute to overall success
- What are the key aspects of scaling a company?
- How can female entrepreneurs prevent burnout on their way to scaling up?
- What’s your outlook on 2024, and how can people make informed financial decisions when we don’t know what’s going to happen?
