Introduction
Welcome to the 400th show! On this special episode, we start off with a medley of the famous and not so famous guests we have had over the past eight years. Then, Scott Jordan, CEO of SCOTTeVEST and the very first guest on Business Insanity Talk Radio, is here to shed some light on the apparel industry. Then, how do you get on the first page of Google? John Jantsch, author of Duct Tape Marketing, is here to break down how. Next, can you create a business out of collecting someone else’s Junk? Brian Scudamore did just that and he’s here to share his secret to success. Plus, hear from Gene Marks to learn why you should attend Microsoft’s Accelerate Your Business event. Finally, is the technology you’re using (or not using) hurting your productivity? We’ll show you the tools to use to get the most out of each day.
Listen
Segment 1: Scott Jordan is the CEO of SCOTTeVEST, a clothing company based in Ketchum, Idaho which specializes in garments with conduit systems and specialized pockets and compartments for holding mobile phones, tablet computers and other portable electronic devices, and managing and controlling their wires.
5:00 – So many people want to get into selling apparel, but it is very difficult to get into major retail channels; how did you do it?
6:15 – How has SCOTTeVEST maintained successful for over 15 years?
7:30 – Why you shouldn’t be afraid to sell on Amazon.
9:00 – Why did you move from Chicago to Idaho and what have the results been?
Segment 2: John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He recently released his 5th book “SEO for Growth”.
15:00 – What is SEO and why is it important for small businesses?
16:15 – What are the signals that tell Google your website should be on page 1?
17:30 – How should SEO impact the design of your website?
18:45 – How to conduct keyword research.
19:45 – Who can you trust to help you with search engine optimization?
22:00 – Where should small businesses focus their SEO efforts?
Segment 3: Brian Scudamore is the founder and CEO of O2E Brands. Brian is a serial entrepreneur, known for pioneering the professional junk hauling industry with 1-800- GOT-JUNK?. Since conquering that market, he’s gone on to apply the formula to the painting, moving, and home-detailing industry with WOW 1 DAY PAINTING, You Move Me, and his newest brand Shack Shine.
31:30 – How to take perceived disadvantages and turn them into strengths.
33:15 – What is the magic formula behind your “ordinary to extraordinary” brands?
34:30 – The “It’s All About People” philosophy and mandate to only hire those who inspire.
36:00 – How do you find and hire the right people?
Segment 4: Gene Marks is a columnist, author, and small business owner (The Marks Group) who writes about business and politics on a daily basis for the Washington Post. He has written 5 books on business management and appears on Fox News, MSNBC and CNBC discussing matters affecting the business community. He is leading the panel at Microsoft’s Accelerate Your Business on October 24th in Chicago.
41:00 – What’s happening at Microsoft’s Accelerate Your Business event? Who is speaking?
43:15 – If you aren’t using the right technology, you’ll never be able to scale your business.
45:15 – Is the cloud secure?
Segment 5: Jen Cohen Crompton is Editor-in-Chief at The Neat Company.
49:45 – What tools should small business owners be using to maximize their productivity?
51:15 – What features should I be looking for to secure my data?
52:00 – Additional actions you can take to secure your data.
Sponsored by Nextiva.
