Listen to “#574 How to Use Customer Case Studies as Effective Marketing” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: Prospects and clients want proof. One of the best ways to do this is to publish a customer case study to show prospective clients how people just like them have been successful with your product or service. What are the key points of the customer story you want to cover for a great customer case study and what are the common case study mistakes you want to avoid? Here to help is Brian McCarthy who is a direct-response copywriter that specializes in case studies.
SEGMENT 2, starting at 20:00: Part of being a small business owner is to know how to have tough conversations with team members, customers and vendors. It’s tempting to avoid having these tough conversations but that can lead to additional damage. How exactly should we approach these tough conversations? Scott Miller, host of On Leadership With Scott Miller sponsored by Franklin Covey, is here to help.
SEGMENT 3, starting at 37:35: Having remote staff can be incredibly beneficial for your small business. But it’s also one of the biggest challenges. How do you motivate a team you don’t physically see? How do you measure their performance? Here to help is Teresa Douglas, co-author of “Working Remotely: Secrets to Success for Employees on Distributed Teams”.
Sponsored by Nextiva, LinkedIn, vCita and Blue Summit Supplies
More on each segment below.
Segment 1: Brian McCarthy is a direct-response copywriter. He specializes in case studies that sell information products, membership sites, and coaching services online. Past clients include industry leaders like T. Harv Eker, and Ramit Sethi. He also written copy for 7-figure product launches online and helped build marketing funnels that bring in new customers every day.
2:15 – Why case studies matter (and testimonials aren’t enough to close sales)?
4:00 – The key points of the customer story you want to cover for a great case study.
7:15 – The common mistakes most people make with case studies.
9:00 – Different ways to use your case studies to maximize sales.
12:30 – Who can small businesses reach out to for help creating case studies?
14:30 – Why talking about failure in your customer’s success stories is actually a good thing.
Segment 2: Scott Miller serves as the executive vice president of thought leadership for Franklin Covey. He is the host of the FranklinCovey-sponsored On Leadership With Scott Miller, a weekly leadership webcast, podcast, and newsletter that features interviews with renowned business titans, authors, and thought leaders and is distributed to more than five million business leaders worldwide.
20:00 – Why do we avoid having tough conversations?
22:00 – How to approach a tough conversation with an employee or co-worker.
24:45 – Why vulnerability is a key leadership competency, especially when it comes to having tough conversations.
29:00 – How role-playing a tough conversation can reveal your blind spots and make you a stronger leader.
30:45 – What are the qualities of a leader that make others want to follow them?
32:45 – How should a leader react when someone on their team leaves?
Segment 3: Teresa Douglas has worked remotely since 2010 in a variety of management-level roles. She holds an MFA in Fiction from Sarah Lawrence College and an MBA from the University of North Carolina, Chapel Hill. She is the co-Author of “Working Remotely: Secrets to Success for Employees on Distributed Teams”.
37:35 – Why having a remote team is beneficial for small business owners.
41:15 – How do you know if people are good fit for remote work?
42:30 – Should people have to earn the right to work remotely?
43:30 – How do you create camaraderie with a remote team?
45:30 – How do you make sure instant messaging platforms like Slack are used appropriately?
47:00 – What are common misconceptions about remote staff?
49:00 – Can remote teams work for all types of businesses?
Sponsored by Nextiva, LinkedIn, vCita and Blue Summit Supplies
