Listen to “#611 How To Do Work You Love During a Global Pandemic” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Seth Godin, starting at 0:00: Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. Seth Godin outlines how you can take the risks worth taking and do work you love with authenticity and joy.
SEGMENT 2 with Joshua Curlett, starting at 16:30: One of the industry hit hardest by COVID is live events. How are businesses in that space surviving? Joshua Curlett shares his experience.
SEGMENT 3 with Kim Saxton, starting at 34:45: The current coronavirus pandemic can be compared to many famous world disasters. One that comes to mind is the sinking of the Titanic 108 years ago. At the time, the ship was considered unsinkable and I think if you would have asked many Americans earlier this year, they would have said that there was nothing that could come along that would sink the economy to depression levels in 4 weeks. What can we learn from this disaster?
Sponsored by The Hanover Insurance Group and efile4Biz
More on each segment below.
Segment 1: Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. His new book is called “The Practice: Shipping Creative Work” and is about how to “ship” creative work, create change by trusting themselves and their voice, and work without waiting for flow.
1:15 – How do you do work you love during a pandemic?
2:30 – How do you get the courage to share your creative work?
4:45 – Work without waiting for flow.
6:00 – What holds people back from sharing their creative work?
8:15 – How do you make sure you keep innovating so that you don’t get disrupted?
10:30 – Advice for businesses in high-contact spaces.
13:30 – How do you determine who and what you have created this work for?
Segment 2: Joshua Curlett is the CEO of Sound Productions, Inc., a Pro Audio, Video and Lighting Sales and Distribution company servicing North America.
16:30 – As a business owner in the live event space, what was going through your head back in March when everything was shutting down? Opening up second location
19:15 – What shift were companies in your space forced to make?
22:15 – How has your company specifically pivoted during the pandemic?
24:30 – Taking care of your people doesn’t always have to be about money.
27:00 – These are Manure Moments. They smell BUT let’s break them down and use them to fertilize future growth.
29:30 – What does the future hold for live events?
Segment 3: Kim Saxton is clinical professor of marketing at the Indiana University Kelley School of Business. With Todd Saxton, she is the co-author of The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. Leveraging decades of startup experience, the Saxtons will use stories of success and failure to reveal the often-overlooked human, marketing, and technical “icebergs” that sink startups, while drawing entertaining parallels to little known parts of the original Titanic story.
35:45 – What insights have you learned about the sinking of the Titanic that will help today’s startups?
38:15 – Did White Star Line, the shipping company who built the Titanic, have a lot of prior success?
39:00 – What small businesses can learn from the Titanic about pivoting their business.
41:45 – What happened when the Titanic made their pivot?
44:00 – What’s the key to avoiding this fatal pitfall?
46:45 – What capabilities do small businesses need to have to successfully reach their customers?
49:45 – What happened to the White Star Line after the Titanic sank?
Sponsored by The Hanover Insurance Group and efile4Biz
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