Introduction
On this episode of Business Insanity Talk Radio, we first talk to the Corner Office New York Times columnist Adam Bryant about indispensable and unexpected lessons from CEOs on how to lead and succeed. Then, we’ll show you how to increase your sales by getting a higher return on your relationships. Plus, we’ll reveal the key factor in being a company that no one ever wants to leave! Finally, we’ll talk to the founder of a men’s grooming company about how he got his products into retail stores.
Listen
Segment 1: Adam Bryant conducts interviews with chief executives for Corner Office, a weekly feature about leadership and management at the New York Times that he started in 2009. Adam is the author of “Quick and Nimble; Lessons from Leading CEOs on How to Create a Culture of Innovation.” His first book, “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed,” was a New York Times best-seller.
1:30 – The backstory of why Adam started the Corner Office.
3:00 – What’s the one quality that all CEOs share?
4:30 – What drives CEOs to become CEOs?
5:15 – What’s surprised you the most over 500 interviews with CEOs?
7:30 – What does it mean for a CEO to create a culture of innovation?
9:30 – How do you keep finding inspiration after 500 interviews?
Segment 2: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term, Return on Relationship. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; He is #13 on Forbes Top 50 Social Media Power Influencers. His books “Return on Relationship” was released January 2013, “How To Look People in the Eye Digitally” was released January 2015, and “The Age of Influence… Selling to the Digitally Connected Customer” is due April 2017. Connect with Ted at TedRubin.com or @TedRubin.
15:45 – What is Return on Relationship?
17:00 – What is the Age of Influence and why write about it?
18:35 – Does the brand still influence customers or do customers influence each other?
19:45 – How do company’s shape the message?
22:30 – Are celebrity endorsements or consumer endorsements more powerful?
Segment 3: Scott Love shows managers how to be the boss nobody will leave. With over 20 years of empirical research, he gives managers tactical ideas to lead in a way that increases employee retention, reduces turnover, and attracts high achievers. He is a successful entrepreneur, professional keynote speaker, the author of Why They Follow, and is a graduate of the United States Naval Academy in Annapolis, Maryland.
31:30 – What makes a company that people never want to leave?
33:30 – It’s all about the people.
34:30 – How do you take care of your people and simultaneously achieve the mission of the company?
36:00 – Why don’t we spend more time training first line managers?
Segment 4: Barry Moltz shares how to get your business unstuck.
40:30 – Do any of these sound familiar?
41:15 – How to take your business to the next level.
42:45 – What’s in the Unstuck course?
46:00 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
Segment 5: Josh Meyer is CEO and co-founder of Brickell Men’s Products – high performing natural skincare & grooming products for men. Their products are sold in over 25 countries in high end luxury department stores and spas. You can see their products in the pages of GQ, Men’s Health, Men’s Journal and other major media nearly every month.
49:50 – Men actually buy natural skincare and grooming products!
50:30 – How do you sell a product that people don’t want to publicly share?
51:30 – How did you get your product into retail stores?
Sponsored by Nextiva.
