I have ranted many times on what is wrong with companies executing service for their customers.  We all offer customer service in our mission statements and that is where they stay.  Where do we go wrong?

On the Business Insanity Talk Radio Show on Friday, I spoke with Doug Meyer, Chief Customer Officer at Sage North America, a leading supplier of business management software and services for small and midsized organizations.

1. What goes wrong in customer service from mission statement to execution?

2. Why it’s not about customer service but rather the customer experience.

3. How to get the basics right consistently through training and feedback.

4. Why you can’t be shielded from the customer.

I was remote in Seattle, so the audio quality is not up to the usual crystal clear standards but well worth a listen. Listen now!