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April 19, 2011 | By Barry Moltz

Resistance is Futile

   I encounter tough resistance every single business day.  It’s never what you think.  It’s not resistance from the heavy demands of my customers or prospects.  it’s not the long days of travel or presenting in front of an audience.  It’s the battle going on inside my own head.  It always goes something like this; an inner monologue between Barry 1 and Barry 2:

 
Barry 1: Good morning, I can’t wait to write the article about “Is collective bargaining still good for the economy?”
 
Barry 2: Stop!  What do you know about collective bargaining?  You have never been part of a union.
 
Barry 1: That’s true.  But I have seen many unions effect on the economy as I have worked in business and the local school council.
 
Barry 2: That doesn’t make you an expert that someone will want to read.  Besides, it’s going to be hard to write and take a lot of research. Why not just surf Facebook or Twitter for awhile to get warmed up?
 
Barry 1: That sounds like fun, but will I accomplish any of today’s goals doing that?
 
Barry 2: Does that matter?  You’re prospecting by building relationships.  That’s a good thing.
 
Barry 1: But what about the fact that the article is due today?
 
Barry 2: Don’t worry, there is plenty of time.
 
So many times, we just need to get out of our own way.
 
How do we battle this resistance?
 
  1. Don’t pick a fight.  Don’t even enter the ring.  Set your next day’s critical success factors the night before and complete those before even starting anything else that day (including opening email and social media).  Remember that the world wide web can be a world wide waste of time! 
  2. Constantly reprioritize.  Rate the current task based on if it meets an immediate business objective.  If not, push it aside.
  3. Entertain questions and doubts infrequently.  It is necessary to question your actions.  But set aside time to do that and stop the daily ongoing dialogue like what is listed above.
  4. Wrong action beats right thinking every time.  Stop thinking and start doing.  Actions give the ability to get unstuck, learn what you can and then get another chance of success.
  5. All of this is hard to do on your own.  The inertia isn’t on your side.  Recently, when I have met fierce resistance, I pick up
    Steven Pressfield’s Do The Work…It gives me the kick in the butt that I nee
    d.
 How do you overcome resistance?

 

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.

11 Responses to “Resistance is Futile”

  1. Wish I could say I don’t relate, Barry. But then I wouldn’t be commenting (or am I giving in to resistance?). Seriously, your Point #5 is really important – I often find a peer can give me the boost I need quickly. Better yet, I proactively plan to spend time with people who ARE getting significant things done. It inspires me to do the same.

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  8. Barry, thanks for this post. I am constantly challenged by the self-doubting. It's quite hard to quiet the self-doubting, especially when the world spins too fast and it's impossible to stay on top of all the news, trends and changes underway, thanks to our shift in communications. I also agree with #4, because I will spend way too much time THINKING about the legitimacy of my action ("am I really that qualified to make that call and offer my service?"), rather than  just making the call.  
    Your posts always remind me what I need to do and how to stay focussed. Thanks!
     
     

  9. Barry Moltz says:

    As they say- we are all in this together!

  10. Tom Watson says:

    Hey Barry,
    Great post! Sadly my day sometimes goes back and forth between Tom 1 and Tom 2, but I guess I'm in good company. With that said, the solutions you offer are wonderful advice.

  11. Susan Kim says:

    Barry- Nice post! I agree about the wrong action beats right thinking.  Sometimes, inertia is hard to beat.  I find that having an Accountability Wingman can help. http://www.mojo40.com/accountability-wingman/

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