Microsoft Turns Your Company Data into Intelligent Actions

business intelligence

This week, I am attending Microsoft’s World Partner Conference  in Toronto with 16,000 business partners from 144 countries. It is immediately evident that Microsoft has changed how it is helping small businesses under the leadership of Satya Nadella.

Microsoft not only gets what small business needs, but now working with their solutions feels cool again! Gone are the days of “operating system and product speak” talk. Microsoft is now focusing on how small business owners can use technology to take the data they already have and easily turn into something they can base intelligent actions on within their company.

This has always been the goal of every owner, but a lack of time and inexpensive resources have prohibited them from realizing these dreams until now.

Microsoft is achieving this by reinventing two things that the small business owner so desperately needs: productivity and the business process. With new business tools like Microsoft Flow, Power Apps and the marketplace, AppSource, any novice can connect business applications that a company is already using to get the insight they need. This is done through creating custom micro service apps with modern interfaces, consistent data and common business processes. What is as important is that all these solutions can be leverage across any device that an owner uses throughout their day: Desktop, Mobile, Mac, or an Android or IOS phone.

As Nadella says, this means “you can be everywhere from anywhere”. Doesn’t this exactly describe the job of the small business owner?

What is even more exciting is that Microsoft is focusing on making it even easier for the small business to get the information they need when they want it by using “conversations as a platform”. With their future tools, they will bring together text, speech and applications right into the context of a pending task using digital assistants and bots (think Cortana). At his keynote, Nadella gave the example of entering a meeting and having your digital assistant notify you who is there. It displays your LinkedIn connections with them and presents information from your company CRM to alert you to all opportunities connected to those people.

Small business don’t need any more products that vendors are selling. They need the solutions that companies like Microsoft that connect together the data they already have with the  business processes they need to make intelligent and timely decisions. In this way, technology will finally fulfill its promise of making any small business owner more successful.

 

By | 2017-05-22T07:05:49+00:00 July 12th, 2016|Business, Marketing, Web/Tech|Comments Off on Microsoft Turns Your Company Data into Intelligent Actions

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.