Brand influencers are a popular marketing tool because of their niche focus on a specific digital area. They include models, sports heroes, foodies, experts and all kinds of other bloggers. Companies use people (like me) to effectively increase their brand awareness because of our experience and online followings.
After being heavily promoted by brand influencers on […]
Writing copy associated with your business is so critical, whether it’s the latest marketing piece, copy on your website, or a blog post or a letter thanking a customer. Copy is all part of the brand story you are consistently telling your customer. We show you why […]
This article is contributed by Jason Dirkham.
Data is the biggest thing companies are after these days – they want to know who’s out there they can sell to, and how to target you with ads that are so specific it can feel like they’re in your own head. And that can get a […]
We first talk about how our hyperconnectivity has actually made us more emotionally isolated. Technology has created an illusion that we’re connected when in reality our overuse and misuse of it has lead to isolation, loneliness, lower productivity, and lower engagement. We show you how to create […]
We talk about how many relationships these days are no longer in person, but are virtual online. We show you how the rules have changed for connecting with people in this new environment, and give you tips for better connecting with people virtually.
Then, many of us live […]
We first talk to the CEO of a family business about why her company turned down a $2.5B partnership offer from a large corporation. She also shares insights into being a part of a family business in Vietnam and other Asian cultures, and what special challenges she […]