Forget Cold Calling: She Calls It “Introductory Calling”

For all of those of us that have been in sales, the words “cold calling” sends chills down our spine or makes us want to excuse ourselves and go quietly to throw up in the bathroom. My guest today on a special edition of the show was Wendy Weiss who is an expert at effective cold calling.

The Queen of Cold Calling, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development and she helps clients speed up their sales cycle, reach more prospects directly and generate more sales revenue. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Sales & Marketing Management and various other business and sales publications. She is also a featured author in two recently released books, Masters of Sales and Top Dog Sales Secrets.

1. We talked about why cold calling is the perfect tool for bad economic times.

2. Why you need to call it “introductory calling” and not cold calling.

3. How introductory calling is highly targeted to ensure success.

4. The myths vs. the realities of cold calling.

5. How to overcome your fear of cold calling and develop solid sales skills in this area.

6. How what you believe comes true!

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