I wrote a new manifesto on a wonderful web site, Change This. In it, I talk about our need to strive for minimal achievement. This is a strange concept for most of us because we are all constantly taught to go-go-go- build our lives bigger, better and faster. We are taught to dream big. This is okay but most of us are addicted to achievement. More importantly, we have to think about why we are doing this, who we are doing this for, and what are we actually driving toward. If we strive for minimal achievement, we can momentarily forget about the grand vision- there will always be someone richer, smarter or better looking than you. Focusing on the grand vision can paralyze ourselves sometimes. We need to take action and start. If we downsize our dreams and figure out how we define success, we can set patient interim goals that can get us ultimately to what will make us happily successful. It may not be the fastest way, but it is the most surefooted.

Striving for minimal achievement enables us to focus on one thing at a time. There is incredible power in this. Multitasking is a myth. We lose 50% productivity in it. This is becoming increasingly difficult because we are raising a generation of attention deficit individuals. We have lost our business focus.

There is incredible power in focus. Do this. There is incredible power doing one thing at a time. Change this, just for today.