“Moment By Moment” Customer Service

  I had the fortunate opportunity to speak to the staff at Miraval, the world famous resort and retreat . I talked to their staff about how social media makes customer service the new marketing. Miraval is known for its world class customer service and what I experienced over the next 3 days was proof. The staff at Miraval knows that each moment with a guest counts. They know that great customer service needs to be demonstrated "consistently and constantly". They know how each of these moments add up to a "blow you away" customer service experience the guest will always remember (and tell others about on social media!). Here are just three examples:

1. Whatever it takes, even if they have to wax your leg. I had landed in a Prickly Pear Cactus bush on my mountain bike ride. After our guide, Connor applied first aid at the scene (which consists of trying to pick out the thorns one by one), the staff took me to the spa. Between her appointments (and at no charge), Kim waxed parts of my left leg to get all of the thorns out! 

2. The best guest experience by everyone. When I went by a maintenance person that was trimming the grass, he smiled at me, turned off his machine until I had passed by him so I would not have to hear the noise close up.

3. Accept responsibility. During a lecture, when Junelle thought the room was too warm, she tried to adjust the thermostat. She did not complain about the building engineer or blame them. She apologized and worked on resolving the situation. 

4. It’s all about you. Unlike at other resorts where the guests have to fit into rules, Miraval makes it all about you. When I went on a  hiking trip, the guides, Eileen and Matt ensured that I went at a pace which was challenging yet enjoyable for me (and didn’t impact the rest of the group).

Customer service is whatever a customer says at each moment of interaction. Miraval practices what it preaches: mindful customer service.



By | March 7th, 2011|Customer Service|5 Comments

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.


  1. Robin Gerhart March 7, 2011 at 2:08 pm

    Very enjoyable post to know that there is great customer service out there! They will certainly have continued success with this type of business model!

  2. Keith Stonehouse March 21, 2011 at 3:08 pm

    “Customer service is whatever a customer says at each moment of interaction” is exactly right especially in my business of title insurance and short sale negotiations. Every client, every call, situation, etc is 100% different from the one before and the one after… thanks for the great info. – Keith Stonehouse

  3. Barry Moltz March 21, 2011 at 3:49 pm

    Thanks Keith- I never thought about it extending to that business!

  4. Roger with Clean-N-Shine March 21, 2011 at 4:14 pm

    If you are working, you are the company just like a commercial so anyone you see or who see’s you that is a statement of your company.

  5. ATVCamper March 22, 2011 at 7:00 am

    Business is always about the customer. Always inconvenience yourself and the business first and strive to never inconvenience the customer.

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