Do You Provide Excellent Customer Service?

customer service wowA worldwide survey completed by ZenDesk has determined the top 10 countries with the best customer service.

Where is the United States on this list?

Well, it isn’t. The United State ranks in at #15 with 82% overall customer satisfaction.

One would think that a country with a 15 trillion dollar economy and the biggest, most powerful companies in the world–who undoubtedly have big marketing budgets–would provide the best customer service. The ZenDesk report shows this is not the case. New Zealand claims the number one spot with an overall customer satisfaction rate of 92%. Rounding out the top five are Canada, Norway, Australia, and Denmark.

The survey brings to light an important fact: a lot of companies stink at providing customer service.

Customer service can make or break a company. Take a look:

– By 2020, customer experience will overtake price and product as key brand differentiators
– 86% of buyers are willing to pay more for a better customer experience
– 70% of buying experiences are based on how customers feel they’re treated

A company’s customer service strategy is arguably the most critical tenet of their business.

Here are 4 tips for providing consistently excellent customer service:

1. Put service before profits. Or at least give them equal weight. Shift priorities and allocate more resources to improving customer service. The investment is worth it.
2. Don’t take customers for granted. If a business doesn’t listen to its customers, a competitor will.
3. Value customer suggestions. Respond to customer inquiries via phone, email, chat, or social media. They are telling you what they need and want. Listen.
4. Don’t settle for mediocre. Commit to continuously improving the way customers are treated.

What are you doing to improve your customer service right now?


The statistics in this article as well as additional data on customer satisfaction can be found on Finance Online at

By | October 9th, 2014|Customer Service|Comments Off on Do You Provide Excellent Customer Service?

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.