On this episode of Business Insanity Talk Radio, we’ll show you how to effectively use content marketing because customers don’t want to be sold to; they want to be educated. Next, we are going to talk about what the presidential candidates are doing right, wrong, and what entrepreneurs can learn from it. Then we’ll tell you why most companies stop growing and why your company doesn’t have to be one of them; learn the secrets of fast growth companies. We will also discuss the results of the Office Wars Survey that reveals the battles going on inside your office right now! Finally, learn how you can make the most of big city living on a small start-up’s budget.
Listen and enjoy:
Segment 1: Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book is Content Inc. His third book, Epic Content Marketing, was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.
2:15 – Is content marketing an overused term?
3:00 – How to come up with original content consistently.
4:15 – The secret formula for content marketing.
6:45 – Why you should focus on one type of platform in your initial content marketing.
8:30 – Why do smaller business have advantage over large enterprises with content marketing?
Segment 2: James Ontra is the CEO of Presentation Management company, Shufflrr. He brings over 30 years of entrepreneurial expertise and 20 years of experience on both the sales and developmental sides of presentation management software. James calls himself a natural-born entrepreneur, beginning with his college career at the University of Houston where he published “Houston’s Hottest” calendars, managed and helped found the “Velvet Elvis” pub, and printed T-shirts in his garage.
15:30 – What do presidential candidates have to achieve while standing in front of the cameras?
16:45 – How can presidential candidates establish trust?
17:30 – The issues in small businesses that reflect in the presidential candidates.
18:30 – The role tone plays in the presidential race and the lessons small business owners can learn from Ben Carson and Donald Trump.
21:30 – How does the Bush family brand help/hurt Jeb Bush?
22:15 – What should the candidates and small business owners do if they say something they shouldn’t?
Segment 3: Margaret Reynolds has a passion for helping companies achieve record-setting growth. It began in her two decade career at Hallmark Cards where she was known for taking on special projects, creating and launching new products, new marketing techniques and new capabilities. As a result she quickly moved through the product development ranks to General Manager with P&L accountability for a $100+ million business, and later became the lead strategic officer of the company. Today, Margaret is known as the Master Growth Catalyst at Breakthrough Masters Unlimited.
31:30 – Why do so many businesses struggle to grow?
32:45 – How do you forecast success?
34:00 – Which analytics should small businesses be looking at?
35:00 – The difference between growth and profitable growth.
Segment 4: Dave Hicks is the Director of Facility Solutions for OpenWorks, a leading national commercial cleaning and integrated facility services franchise. Hicks has more than 10 years experience effectively managing multi-site retail maintenance for 1,250 locations and overseeing nationwide program roll-outs and contracted services. He is a versatile operations manager with a passion for problem solving through collaborative process improvement.
40:45 – What is the “office wars” survey?
41:30 – How does OpenWorks solve the “temperature battle”?
42:00 – Is there a generation gap in what millennials vs. boomers want in an office space?
42:45 – What are the most annoying co-worker habits found in the survey?
44:45 – What are typically the dirtiest spots in the office?
Segment 5: Caroline Thompson is a blogger for Brad’s Deals who just published “Chicago Hacks: 50 Tips for Enjoying City Life on a Budget”.
49:30 – What research went into creating the article?
50:00 – The most surprising tip for enjoying city life on a budget.
51:30 – The best places to go to furnish an office on a budget.
