#348 Content Marketing Tips from Joe Pulizzi, Business Lessons from Presidential Candidates, Secrets of Fast Growth, Office Wars Survey Results, City Life on a Budget

On this episode of Business Insanity Talk Radio, we’ll show you how to effectively use content marketing because customers don’t want to be sold to; they want to be educated. Next, we are going to talk about what the presidential candidates are doing right, wrong, and what entrepreneurs can learn from it. Then we’ll tell you why most companies stop growing and why your company doesn’t have to be one of them; learn the secrets of fast growth companies. We will also discuss the results of the Office Wars Survey that reveals the battles going on inside your office right now! Finally, learn how you can make the most of big city living on a small start-up’s budget.

Listen and enjoy: 

Segment 1: Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book is Content Inc. His third book, Epic Content Marketing, was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.

2:15 – Is content marketing an overused term?

3:00 – How to come up with original content consistently.

4:15 – The secret formula for content marketing.

6:45 – Why you should focus on one type of platform in your initial content marketing.

8:30 – Why do smaller business have advantage over large enterprises with content marketing?

Segment 2: James Ontra is the CEO of Presentation Management company, Shufflrr. He brings over 30 years of entrepreneurial expertise and 20 years of experience on both the sales and developmental sides of presentation management software. James calls himself a natural-born entrepreneur, beginning with his college career at the University of Houston where he published “Houston’s Hottest” calendars, managed and helped found the “Velvet Elvis” pub, and printed T-shirts in his garage.

15:30 – What do presidential candidates have to achieve while standing in front of the cameras?

16:45 – How can presidential candidates establish trust?

17:30 – The issues in small businesses that reflect in the presidential candidates.

18:30 – The role tone plays in the presidential race and the lessons small business owners can learn from Ben Carson and Donald Trump.

21:30 – How does the Bush family brand help/hurt Jeb Bush?

22:15 – What should the candidates and small business owners do if they say something they shouldn’t?

Segment 3: Margaret Reynolds has a passion for helping companies achieve record-setting growth. It began in her two decade career at Hallmark Cards where she was known for taking on special projects, creating and launching new products, new marketing techniques and new capabilities. As a result she quickly moved through the product development ranks to General Manager with P&L accountability for a $100+ million business, and later became the lead strategic officer of the company. Today, Margaret is known as the Master Growth Catalyst at Breakthrough Masters Unlimited.

31:30 – Why do so many businesses struggle to grow?

32:45 – How do you forecast success?

34:00 – Which analytics should small businesses be looking at?

35:00 – The difference between growth and profitable growth.

Segment 4: Dave Hicks is the Director of Facility Solutions for OpenWorks, a leading national commercial cleaning and integrated facility services franchise. Hicks has more than 10 years experience effectively managing multi-site retail maintenance for 1,250 locations and overseeing nationwide program roll-outs and contracted services. He is a versatile operations manager with a passion for problem solving through collaborative process improvement.

40:45 – What is the “office wars” survey?

41:30 – How does OpenWorks solve the “temperature battle”?

42:00 – Is there a generation gap in what millennials vs. boomers want in an office space?

42:45 – What are the most annoying co-worker habits found in the survey?

44:45 – What are typically the dirtiest spots in the office?

Segment 5: Caroline Thompson is a blogger for Brad’s Deals who just published “Chicago Hacks: 50 Tips for Enjoying City Life on a Budget”.

49:30 – What research went into creating the article?

50:00 – The most surprising tip for enjoying city life on a budget.

51:30 – The best places to go to furnish an office on a budget.

Sponsored by Sage and Nextiva

By | November 10th, 2015|Radio Show|Comments Off on #348 Content Marketing Tips from Joe Pulizzi, Business Lessons from Presidential Candidates, Secrets of Fast Growth, Office Wars Survey Results, City Life on a Budget

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.