Tips for Designing Your Own Website

This post is contributed post is by Jason Dirkham

Everything is online these days so making your website look amazing, is crucial to the success of your business.A badly designed website can means customers don’t interact with it or lose interest, and you can lose custom. Making sure your website functions, looks great, and is useful to your customers is of the utmost importance these days. Following these tips can mean that you can achieve this success, you would be surprised how many businesses fail because of a bad website! Building your website with these ideas in mind, gives you all the chances for success, it’s up to you to achieve the rest.

Design with the Customer in mind

If you were coming to this website for the first time, what kind of things would you need and want? Having clear information, and a website that is easy to navigate, is essential. Who is your demographic? Younger people might be able to navigate a slightly more complicated system, while using bigger fonts and breaking down information a bit more than usual may suit older customers. While it can be tempting to harvest information from prospective customers and encourage the to buy expensive products and contact you directly, you have to think about what the customer wants. While some sales gimmicks are useful, manipulating your customers, often doesn’t work you how you want it to. Be nice to your customers, tend to their needs, and put the first. This will create a much better customer experience, and will encourage the to come back again.

Use Conversational English

While it can be good to sound sophisticated, or perhaps your product needs to be described using specialist jargon, try to leave this out as much as possible. Using English that is conversational has a much better outcome than formal language. This way your customer can understand your website a lot easier, and they feel they are talking to a human being, than a brick wall. This means information can be understood a lot more clearly, making the process of selling your product or service, a simple one.


Pictures do tell a thousand stories, so make sure to utilise them. This makes your website more readable as the page is broken up by pictures, and can also help to communicate things about your services to customers. Including pictures of your product, your employees, and where you are based, creates a good relationship with the customer. This tells them who you are, puts a name to a face, and establishes you as a legitimate business, but more importantly as people. This means you don’t have to waste precious space relaying boring information, and you can get straight to the point when by telling your customers essential information about your product.

Designing a website can be challenging so here is some more advice for you: Whether you go at it alone, or hire a professional, hopefully this advice will give you an idea of what to look out for. Keeping these ideas in mind, will get you a successful website.

By | November 20th, 2017|Business|Comments Off on Tips for Designing Your Own Website

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.