Most small business owners stink at marketing. They only do it when they have low sales but as soon as they get revenue (as a results of their marketing), they inexplicably stop. This keeps their prospect pipeline empty. Technology comes to the rescue for small businesses that want to easily automate their marketing and keep that pipeline full. While few people may read your email, customers still reliably check their mobile texts. According to an Asurion study, people look at their phones an average of 80 times per day. 90% of text messages are read within 3 minutes with an open rate of SMS messages of 99% (compared to 20% for email).
If you are not texting customers today, you are missing a huge marketing opportunity. Studies indicate that consumers prefer to engage with brands through mobile messaging. Studies show that 75 percent of consumers want to receive offers via mobile.
It is critical that a small business have one hub to coordinate all their digital marketing. Unlike other text only platforms, Vivial offers small businesses one source for online, social and mobile marketing. This solution offers companies options for individual and group text messages as well as five automatic reply keywords to put your marketing on autopilot and build a bigger prospect pipeline.
Vivial’s new service enables businesses to use text messaging for exclusive offers designed to build loyalty and revenue. More importantly, it reduces customer churn with relevant touchpoints to create more customer engagement.
Hudson Glass and Mirror of northern Ohio, leverages Vivial’s marketing platform to successfully manage their online, mobile and social marketing efforts. Since the start of their program they have achieved some amazing results:
- Increased Top 3 organic rankings on Google 260%.
- Posted custom content marketing, every month, reaching nearly 25,000 customers.
- Managed Facebook campaigns, reaching on average 2,000 people with each campaign with an average 8% engagement rate.
They added text messaging services earlier this year to send special offers to subscribed customers and auto respond with hours of operation and directions. They used the direct message functionality to confirm appointments and notify customer’s that their order is ready.
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