One of the leading advocates for women entrepreneurs in the world–Ingrid Vanderveldt–joins us to talk about how she is working to empower a billion women by 2020. Also joining us is Rohit Bhargava who is here to share trends for 2015 that matter the most to small business and how they can apply to your business. Finally, are you a Rule Breaker? Small business owner Scott Harris is here to talk about how he broke the rules and won.
Listen and enjoy:
Segment 1: Ingrid Vanderveldt is the Chairman and CEO of Empowering a Billion Women by 2020 (EBW2020). Previously, she was the first Entrepreneur-in-Residence (“EIR”) for Dell Inc. where she oversaw entrepreneurial initiatives worldwide.
2:00 – Why there needs to be a special focus on women entrepreneurs.
3:10 – How does entrepreneurship around the world compare to entrepreneurship in the U.S.?
5:34 – How Ingrid is empowering a billion women by 2020.
8:15 – Ingrid discusses the importance of “the circle of five”.
14:30 – Segment 2: Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of a new book called Nonobvious: How to Think Different, Curate Ideas and Predict the Future.
15:30 – Why businesses now need to create celebrity experiences for their customers.
17:16 – How imperfection can make your business more marketable.
19:46 – Does a selfie improve one’s confidence?
21:45 – How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.
23:03 – Can addiction be a good thing?
30:35 – Segment 3: Rohit Bhargava continued.
30:57 – How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.
31:56 – How can small businesses take advantage of all these trends?
33:08 – Tips for how to be more observant.
34:08 – Rohit assesses his trend predictions over the years.
39:55 – Segment 4: How to Get Unstuck
41:00 – Do any of these sound familiar? If so, you may be stuck.
42:01 – How you can start getting unstuck today.
45:59 – Special offer code.
49:01 – Segment 5: Scott Harris is the Co-Founder and General Manager of Catoctin Creek Distilling Company – the first legal distillery in Loudoun County, VA since before Prohibition.
50:13 – Why Scott left his corporate job to start Catoctin Creek.
50:38 – How Scott “broke the rules” as an entrepreneur and went about changing legislation in Virginia to be able to open his business.
51:37 – What made Scott think he could actually break the rules and succeed?
52:12 – Why Scott loves being an entrepreneur.
