The book is now being used as required reading for one of Professor Jill Kickul’s Class on “Identifying and Exploring New Business Opportunities” at Simmons’ School of Management in Boston. Rumors have it that DePaul University in Chicago will also be using it for a class in 2004. The book was first used as a text in class by Barry Merkin at Kellogg School of Management at Northwestern University last fall. In fact, Harold Henderson wrote about it in The Reader.
Required Academic Reading
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About the Author: Barry
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 25 years. He is a small business expert that helps companies get unstuck. Barry is a bestselling author, in-demand keynote speaker, and dynamic radio talk show host.
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