On episode 347 of Business Insanity Talk Radio, we first talk about what separates the one hit wonders from the people that produce success after success. Next, many small business owners start their own company because they want to solve a problem, not because they want to administer payroll, process benefits and do other mundane day to day. Sam’s Club has come up with an innovative way to help. Also, many small business owners want to hire a professional PR firm but can’t afford it. I introduce a new type of PR firm that is more small business-friendly. Then hear the story of how an entrepreneur was able to get PR from Diana Ross and Steve Harvey! Finally, meet the company that is making it easy to find and support credible charities.
Listen and enjoy:
Segment 1: Ken Goldstein has served as Chairman & CEO of SHOP.COM and Executive Vice President & Managing Director of Disney Online. He is the national bestselling author of “This is Rage”. His new book is called “Endless Encores: Repeating Success through People, Products and Profits”.
2:15 – What separates the one hit wonders from the people who see repeat success?
4:15 – Ken discusses his formula for repeating success.
5:45 – How do you prevent surrounding yourself with people who agree with you?
6:45 – Endless Encores is not a typical business book. It’s a short parable. How does this format ultimately give the reader more value?
7:30 – What key lessons can small business owners take away from the People, Product, Profit formula?
8:30 – Ken dives deeper into “profit” and “people”.
Segment 2: MiKaela Wardlaw Lemmon joined Sam’s Club in 2014 as Vice President for Member Services. She oversees strategy to increase the value of membership through service solutions that save members time and money. As an ambassador for Sam’s Club’s commitment to small business prosperity, MiKaela currently represents Sam’s Club to the U.S. Chamber of Commerce’s Council on Small Business. She is also an active alumnus of Enactus and their annual Sam’s Club Step Up for Small Business Project Partnership.
15:30 – The six areas that small businesses need the most help.
16:45 – Where can small businesses go to get help in these areas?
17:30 – How does a Sam’s Club member access these services?
18:30 – Why is Sam’s Club offering these services?
19:45 – What other programs does Sam’s Club offer to help small business owners?
21:15 – What is the cost to join? What types of businesses join?
23:15 – MiKaela discusses the payroll, healthcare and car buying partnerships.
Segment 3: Joshua Kail is the co-founder of Glass Lantern PR, a boutique firm committed to client transparency with a unique approach to the business of PR. Josh is also a contributing writer for the digital business publication Fridge Magazine on the subject of PR and has previously been published in InVocus, MyCorporation.com, and Satellite News.
31:00 – What is the best way for a small business to handle PR?
32:00 – What should a small business look for in a PR firm?
32:30 – Why are so many PR firm relationships considered failures?
33:30 – Glass Lantern’s new PR Timeshare Program for smaller businesses offers affordable introductory PR services. How does it work?
Segment 4: Christina Daves has been an entrepreneur for over 20 years and has a knack for discovering niche markets. From service industries to consumer goods, she has done event planning and land development feasibility, owned a retail store, now designs and manufactures fashions and award-winning accessories to make medical devices fashionable. Christina won the 2014 Rule Breaker Awards grand prize.
40:30 – Christina tells the fascinating story behind her current business, CastMedic Designs.
41:30 – How Christina got Diana Ross to wear her product.
42:45 – Christina warns against blindly hiring “experts” and shares her personal experience hiring a “retail expert”.
43:30 – How do you balance passion and perseverance with reality?
44:30 – How Christina got publicity from Steve Harvey.
45:45 – How to pitch your business for PR.
Segment 5: Stephen Lee combined his 15 years of knowledge and experience in financial and technology world as a partner of a hedge fund, director for a technology division of a Fortune 500 company, and as a strategy consultant for a private equity and Fortune 500 companies, with his desire to help causes in need and founded ChariPick. Now, instead of managing and making money for the wealthy, he spends his time raising money for causes who need it most. ChariPick is the first app to create a community of giving with interactive, social, and personal engagements.
50:15 – Why did Stephen start working with charities?
50:45 – The concerns and problems Stephen ran into when he began working with charities.
51:30 – How does ChariPick work?
