On this episode of Business Insanity Talk Radio, we first talk about franchises. Many people are drawn to franchises because it seems like an easy way to start a business, but is it? Next, we feature a small business owner that has been successful starting a business to compete with Google. Then, what if people applied their business sense to their health and created business plans to meet their health goals? After, we continue our series on family businesses with a third generation owner of a fine men’s clothing store in New Orleans. Lastly, learn how bringing spiritual awareness into your business can increase your bank account.
Listen and enjoy:
Segment 1: Tom Scarda is a small business and franchise expert and one of only a few officially Certified Franchise Experts in the world. Tom has written two books, The Magic of Choosing Uncertainty: How to Manager Change, Embrace Fear and Live a Fulfilled Life, and his #1 bestseller, Franchise Savvy. He has owned and operated both franchised and non-franchised businesses. Tom was the #1 franchisee of the year in one concept and failed miserably in another franchise concept. In Fact, he was recently named one of the top 50 business leaders on Long Island.
2:30 – What type of person should buy a franchise and who should stay out of it?
3:45 – How much money do you need to start a retail franchise?
4:15 – What are the success and failure rates of franchises?
5:10 – Tom’s strategies for picking a franchise.
6:15 – What’s the hottest franchise out there?
8:30 – How will a $15 minimum wage affect franchising?
10:00 – What kinds of businesses should be franchised?
Segment 2: Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn’t track you, receiving more than three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. He co-wrote TRACTION: How Any Startup Can Achieve Explosive Customer Growth with Justin Mares. Using techniques featured in the book, Weinberg and Mares sold more than thirty-five thousand copies in the first ten months. A revised and updated version of TRACTION was released by Penguin Random House in October 2015.
15:15 – Why start a business to compete with Google?
16:45 – Where do startups go wrong in the pursuit of growth?
17:50 – How to gain traction.
18:45 – The three questions to ask to evaluate your marketing channels.
20:50 – Why should business owners focus on underutilized and counterintuitive channels?
22:45 – How did Weinberg and Mares sell more than 35,000 copies of their self-published book in the first 10 months?
Segment 3: Janette Hillis-Jaffe is the author of “Everyday Healing: Stand Up, Take Charge and Get Your Health Back . . . One Day at a Time”. She is a sought-after speaker, consultant and coach with a Master’s Degree in public health from the Harvard School of Public Health.
31:15 – The first step to start a business plan for your health: Set an ambitions, measurable goal.
32:15 – The second step: Put together a team of to help you meet your goal.
33:30 – The third step: Research.
34:15 – How do you deal with setbacks?
35:00 – Why do most people take on health issues more or less alone?
35:55 – Why it is important to remember you are the CEO of your health care team, not your doctor.
Segment 4: Kenny Rubenstein is owner and general manager of Rubenstein’s, a 91-year-old fine men’s clothing store on a canal in St. Charles in New Orleans. Kenny is a third generation owner of the store.
40:45 – Only 18% of third-generation owned businesses succeed. How?
42:15 – How do you separate business and family?
43:00 – How do you plan for the next generation of ownership?
44:30 – How does Rubenstein’s compete with new fine clothing store models like Trunk Club?
45:15 – What is Rubenstein’s core business?
46:00 – How did Hurricane Katrina affect the business?
Segment 5: Irina Baker is a Spiritual Awareness Mentor and author of several books, including a best-seller and her upcoming book “Bridging Your Soul with Your Bank Account”. Irina has 3 Master’s degrees, including a Master’s in Counseling, has been a hypnotherapist for almost two decades and has devoted 20 years to personal spiritual growth.
49:45 – How do you bring spiritual awareness into your business?
50:50 – How can bringing spiritual awareness into your business increase your bank account?
52:00 – If you would like a gift from Irina, go to www.giftfromIrina.com and receive 5 Principles You Absolutely Must Use to Find the Best Solution to Any Situation.
