On this episode of Business Insanity Talk Radio, we first talk about how to focus on being the best at the things that matter the most in your business. Next, we’ll tell you how to spot fake online reviews and what to do if your business is the target of one. My next guest is then going to get you over your fear of selling as he reveals his Quarter Method system. Finally, we’ll show you how to pitch your business in seven seconds or less.
Listen and enjoy:
Segment 1: Joe Calloway helps great companies get even better. He helps organizations and top-performing individuals focus on what is truly important, inspires constant improvement, and motivates people to immediate action. A business author, advisor, and speaker, Joe’s corporate client list reads like a Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express.
2:05 – How can small business owners figure out what they are best at?
3:20 – “The three legs of the stool”
4:55 – How do you create a “magnetic mindset” in your people?
6:30 – How to simplify how you think about your business to have your entire team become more focused.
7:25 – Why “better beats different” in the marketplace.
8:15 – What companies are doing a great job at being “magnetic”?
Segment 2: Jonathan Hinz is a 15-year veteran of helping businesses win new markets with engaging solutions and products that fit market needs. He has spent his career leading innovation and product change to maximize output in a variety of roles at Verizon and Trustpilot. Jonathan is accomplished in leading product innovation, expansions, and ability to build and sustain mutually beneficial relationships.
15:45 – Why do people post fake reviews?
17:00 – What percentage of reviews are actually fake?
18:05 – The impact of fake reviews on companies like Amazon.
19:15 – How is the Consumer Review Freedom Act changing the legal side of the online review world?
21:00 – How can consumers tell if an online review is legitimate? What are the telltale signs?
23:45 – How businesses can handle false reviews.
Segment 3: Roy “Will” Wilhite is the president and CEO of TQM Inc. He has 30 years of sales experience and conducts TQM seminars for both small businesses and large multi-national corporations. A former Air Force Intelligence Senior Analyst and Report Writer, Will combined his educational experience in communications and psychology with his business, military, and sales experience to create The Quarter Method sales system.
31:30 – Why are business owners afraid of selling and how do they get over that?
32:30 – How do you define sales?
33:35 – Do you sell people what they need or what they want?
34:40 – What is The Quarter Method?
35:35 – Do you always have to be closing?
Segment 4: Desiree Young is the founder of VentureWalk Business Partners, LLC, a forward-thinking leadership development company that grows businesses by connecting their model, message and mission to money.
40:30 – How do we help businesses simplify their message?
41:30 – What are the four business personas? Can each style be successful?
42:30 – How do you pitch your business in seven seconds?
43:55 – How to identify pain-points.
44:45 – What all the great business pitches have in common.
46:00 – Should you record yourself giving your business pitch?
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.
51:30 – What’s in the Unstuck course?
52:25 – Special offer code.
