Small business owners are fortunate during these tough times. That’s right, we are much more fortunate than our big business bretheren. It is much easier for us to have a good month- it only takes one more customer to turn around our business. Being small, a few more customers can really have an impact on our bottom line. Sure we have to work harder to find and win them, but that’s okay. We only need to find a few customers out there to make sure our businesses thrive.
We are not also weighed down by huge overhead. We can turn our small business quickly. We can react to market or customer changes now in order to win the business.
Great point Barry. The low overhead is a HUGE advantage. And the quick reaction is another one.