On the Radio today, Lena West talks about how to be successful at social media in small business. Lena is an award winning social Media consultant, blogger, speaker, journalist and technologist. She is CEO and Chief Strategist at xyno Media Technology, a consulting firm that helps growing companies profit from the power of social media and the internet.
I usually go from being totally excited about using social media to being confused, dumb founded and totally disappointed. It can be a tedious process. Lena talks about:
1. How to ensure you have a focus and purpose for your social media efforts. You need to have a why!
2. How to mind the gold of social media. Be flexible with your results and what actions to take. Be a learner.
3. Getting people on your “social media bus”. How do you reach critical mass?
4. How to get results by staying focused on a small set of tactics.
5. How to find your company voice.
Listen Now! Lena and I are also doing a webinar on Social Media December 9th. Look for details this week.
