square_signinghands110420142054

This post is sponsored by Microsoft in honor of National Entrepreneurship Week February 20 to 24, 2017. On this episode, I co-host with Melanie Gass from Microsoft and our guest is Karen Martell who discusses how commerce is a democracy for all small business.

Years ago, it was incredibly difficult for any small business to accept credit cards. Fast forward ten years and it is easier than ever as a result of one company revolutionizing this part of the business for entrepreneurs. Karen talks about how, for the last eight years, Square has focused on the importance of democratizing commerce to make sure entrepreneurs have access to the same tools and resources that larger businesses were always able to employ. Small businesses have increasingly turned to Square because it is a turnkey mobile solution that goes everywhere. It makes it easy to keep track of customer transactions at the point of sale.

Listen to this radio segment with Karen Martell on the show #418.

Karen Martell leads marketing and partnerships for Square and has worked at the intersection of technology and small business for the past 10 years.

Melanie Gass, Sr. Business Development Manager for Microsoft and the brainchild behind National Entrepreneurship Week . She helps shape Microsoft Community Connections (MCC) to deliver strong value to customers and influencers.