This contributed post is by Jason Dirkham
So, your business isn’t doing so well and you’re at an absolute loss as to what you can do to pick things up. You’re not the first entrepreneur to be in this position, and you certainly won’t be the last. There are a ton of things that could be killing your business both slowly and painfully. Maybe you don’t have an accountant and your books are all wrong. Maybe you’re still working in your bedroom when you need an office. Maybe you’ve hired 10 members of staff and you only need orcan afford 5. The list goes on and on! In this post, however, we’re going to discuss your business’ silent killer. Your website. Let’s talk about why your website could be killing your business, and what you need to do to prevent this from happening.
You Lack Great Calls To Action
One thing a website needs is great calls to action. Without calls to action in the right place, in the right color, and so on and so forth, you just won’t compel people to make a purchase with you.
Your Content Is Poor
Another thing that is absolutely crucial, especially in this day and age: content. Content is king. It should be original, helpful, well written, SEO focused to a degree, and targeted to your audience. You can write blogs, articles on your site, create youtube videos, whatever you like. Here are the signs you have poor content:
- You’re regurgitating the ideas of others.
- Your content is littered with spelling mistakes and grammar errors.
- You are selling rather than informing and helping.
- The content doesn’t look good; picture quality poor, font poor, etc.
You’ve Attempted To Make The Site Yourself
Unless you’ve had practice, attempting to make your business website yourself is a very bad idea. You need a website that looks professional, and this is only going to be truly possible with the help of an experienced company.
The Load Time Is Slow
The longer it takes your site to load, the more people will leave and never return. You have a couple of seconds max for your site to load so that your audience can find what they’re looking for. If you’re struggling with things like this, VirginiaITSupport.com recommends using plugins sparingly and even updating your hosting. Never underestimate how important your load times are!
No Responsive Design
A responsive design is a must for your site to work on mobile phones, tablets, and the like. Most people browse on another device these days, so make sure they can browse your site!
You Have No Purpose
You must be clear about your message and why your site exists. If somebody lands on your site and has no idea what you do, you’re not going to get results.
No SEO
SEO is important. It makes your website suitable for search engines and allows people who want your services to find you. Without it, you’re virtually invisible!
Is your website killing your business?
