On this episode of The Small Business Radio Show…
SEGMENT 1 with Marcus Sheridan, starting at 0:00: We all know that video is a powerful sales and marketing tool… but why don’t more small businesses use it? Marcus Sheridan is here to help business owners and professionals get over their fear and aversion to video and show them just how to use video to explode sales, drive marketing, and grow their business in a virtual world.
SEGMENT 2 with Victoria Jones, starting at 19:15: When Amazon could not deliver in two days, it was definitely the beginning of the apocalypse. The breaking of the supply chain during the pandemic has been a huge issue for small business owners. Victoria Jones is here with some advice on what to do and how to better manage inventory so you can meet customer demand.
SEGMENT 3 with Maggie Ference, starting at 37:45: Is now a good time to start a business? What funding and lending options are available to prospective entrepreneurs right now? Do you actually need a business plan? Maggie Ference is here to shed some light on how to get your business off the ground.
More on each segment below.
Segment 1: Marcus Sheridan is a digital sales and marketing pioneer. He is an international keynote speaker who helps businesses become the most trusted voice in their industry. Marcus has been featured in multiple industry publications, including the New York Times, which featured Marcus as a “web marketing guru,” and Forbes, which named Marcus one of 20 “Speakers You Don’t Want to Miss” in 2017. He is the author of “They Ask, You Answer and The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World.”
1:30 – Why don’t more small business owners use videos for their sales and marketing?
3:15 – How can small business owners overcome their insecurities with and aversions to using video?
6:30 – You don’t have to be anything but yourself on video!
8:00 – If someone is getting to know you after the handshake, you’ve failed them.
9:00 – How to use video to build an audience, generate leads, and have more productive sales conversations.
12:00 – Why your businesses must embrace virtual selling.
13:30 – Why should employees use bio videos for email signatures?
15:00 – Do you explain who you’re not a good fit for on your website? Here’s why you should!
Segment 2: Victoria Jones is an Evangelist on Zoho‘s customer advocacy team. She is a frequent speaker and trainer on digital collaboration, AI, and privacy. Victoria focuses on creating Zoho centered educational content to support and empower customers.
19:15 – Why did the supply chain break during the pandemic?
23:00 – Why it’s important to document your processes and plan ahead.
25:15 – Small business owners must keep good track of their inventory.
26:30 – What’s the best way to keep track of your inventory?
28:30 – What are reorder points and reorder quantities?
31:15 – How do inventory tracking products work?
34:00 – Inventory is cash flow!
Segment 3: Maggie Ference is a Senior Vice President and the Business Banking Credit, SBA, and Operations Director for Huntington National Bank, a $175 Billion Dollar Regional Bank based out of Columbus, Ohio and with a growing presence in Chicago.
37:45 – For the twelfth consecutive year, Huntington is the #1 SBA 7(a) lender in its region and was #1 in number of loans nationally for 2020, for the third year in a row. What’s the key to your lending success?
39:45 – What are the advantages of banking with a regional bank versus national bank?
40:45 – There’s never a bad time to start the right small business.
42:15 – As a bank lending money to a small business, what do you look for in a business plan?
45:00 – How the SBA helps banks make loans to a wider spectrum of businesses.
46:30 – What’s the value of having a business plan? What resources are available to help prospective entrepreneurs create a business plan?
49:00 – What’s the best way to handle projected financial statements?
51:00 – Where’s the best place to go for funding or loans besides going to a bank for an SBA loan?
