Eight years ago, I wrote a personal manifesto for my clients. It was kind of a Jerry Maquire mission statement about the importance of personal relationships in my company.

As I reread it, I had to ask myself if I had fulfilled these promises.

I have updated them again to align with my growth over the past eight years although they remain very similar to what I published in 2013.

 1. I will always bring my full resources for you and your company. When you have me, you have my entire network.

2. Every call or email you send will be answered in a matter of minutes or hours. When you don’t sleep, I don’t either.

3. I will be honest and open with you about what I think and what needs to be done at your company even when it means you will fire me as a result of what I suggested.

4. I will tell what I think is possible and what is not probable. I will give you choices for you to make the final decision.

5. I will ensure you know exactly what you are buying and the results you can expect from me so you can evaluate the ROI.

6. While I will not save you from whatever mess you think you are in, I will always stand by your side so we can find a way through together.

7. When you succeed, I will cheer you on. When you fall, I will help pick you up and you can try again.

8 Every promise I make, I intend to keep. If I don’t or can’t keep my promise, I will admit it.

9. If I do my job right over time, I will work myself out of a job with you.

It is critical that your clients know what you stand for (even if they don’t always agree).

What is your personal business manifesto?