Listen to “#688 Why You Need TikTok in Your Small Business” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Austin Armstrong, starting at 0:00: Can TikTok be a good marketing and relationship-building tool for your small business?
SEGMENT 2 with Liz Sara, starting at 18:15: What are the top challenges that female and minority small business owners face? What resources are available and what can be done to help?
SEGMENT 3 with Alicia Widemann, starting at 37:30: With employees leaving in record numbers, how can businesses help their teams manage stress and foster a fully supportive environment?
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Austin Armstrong is a lifelong digital marketer, public speaker, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses. Austin has posted over 1500 videos on TikTok tripling his own business and thousands more across his clients’ accounts.
1:30 – What is TikTok? How is it different from YouTube?
4:00 – How is content delivered to people?
5:45 – Why is TikTok a good platform for small business marketing?
7:00 – Where should you start if you want to use TikTok in your small business?
8:45 – How do you gain followers on TikTok for your small business?
11:00 – A lot of small business owners fear video marketing. How do you create engaging videos?
13:30 – How do companies generate leads and make money on TikTok?
15:30 – Can/should you cross-promote your TikTok videos on other platforms?
Segment 2: Liz Sara has more than 30 years of experience in the national entrepreneurship community as a strategic business executive, non-profit manager, startup champion, and angel investor. In January 2022, she became President of the SCORE Foundation, the philanthropic arm of SCORE which provides free mentoring and business programs to small business owners and entrepreneurs around the country. Prior to joining the Foundation, she successfully ran the strategy firm, Best Marketing LLC, that she founded in 2001. During those 20 years, she provided expertise to more than 100 early-stage and growth-stage tech companies.
18:15 – What are the main challenges for female and minority business owners?
21:45 – Access to capital is improving, but there are still challenges.
24:00 – How women founders can increase their confidence in raising capital.
26:30 – Can this confidence be learned?
28:15 – What’s involved in getting a SCORE mentor?
29:15 – What challenges do startups face around marketing? What resources are available to help?
32:00 – What is in your outlook for the rest of 2022?
34:00 – Where does the SCORE Foundation focus their philanthropy efforts?
Segment 3: Alicia Widemann co-founded Summer Friday in April 2020 (at the height of the pandemic). Summer Friday is a boutique agency focused on creative content and strategy. The agency hasn’t lost a single client and has expanded business at every level.
37:30 – Why did you start a creative agency at the beginning of the pandemic?
39:00 – How do you create a supportive environment for your employees?
42:45 – What tips do you have for dealing with stress at work?
44:45 – Finding work-life balance when you’re working remotely.
47:15 – Breaking down complex problems.
49:00 – Are people more or less stressed working remotely?
