Listen to “#702 Preparing Your Small Business to Survive a Recession” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Gini Dietrich, starting at 0:00: All the latest talk is about whether or not there is a recession coming or if we’re already in one. How can you be prepared?
SEGMENT 2 with Keegan Edwards, starting at 17:45: We all know that just because you put a website up, does not mean people will visit it. How can small retail businesses build an online presence that outranks, outshines, and outlasts the competition?
SEGMENT 3 with Adora Winquist, starting at 33:30: According to many experts, the covid pandemic transformed self-care and holistic wellness. What happened here and how is it affecting us today?
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.
We discuss how to:
- Measure your work to cold, hard cash
- Manage your profitability
- Identify and maintain your strengths and best customers
- Be ready to decide what you can stop doing
- Manage liquidity like you do your profitability
Segment 2: Keegan Edwards is the owner and CEO of New Media Retailer, the award-winning digital marketing agency for independent retailers. He’s the author of the book A Store Near Me, which provides the roadmap for how small retail businesses can build an online presence that outranks, outshines, and outlasts the competition. Over the past 12 years, he has helped thousands of locally-focused small business owners create winning marketing and business development strategies.
We discuss:
- The biggest mistake small business owners make online
- Trends in consumer behavior that impact what local small businesses need to do online to compete
- A simple online marketing tip that has the potential to have a major impact on local sales
- Why online reputation matters
- Strategies for constructing a competitive online presence
Segment 3: Adora Winquist is a pioneer in the field of aromatherapy where she continues to be sought out for her unique nose and ability to formulate aromatic products for individual and corporate clients through her website www.adorawinquist.com. She is the co-author of Detox Nourish Activate: Plant & Vibrational Medicine for Energy, Mood and Love, a revolutionary guide to healing at the DNA level for self-mastery.
We discuss:
- How the pandemic transformed holistic wellness
- Why the self-care market is poised for robust growth
- Supply chain management and small businesses: how to navigate the challenges
- The importance of the micro pivot
- Conscious or spiritual entrepreneurship
