Listen to “#701 How to Capitalize on the Shift to Shopping Small” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Alison Levine, starting at 0:00: Leading a small business is full of challenges, and navigating them can be daunting. Sometimes it never feels like you’ll reach “the top of the mountain.” Alison Levine, a history-making adventurer, shares leadership lessons for small business owners and leaders on how to lead teams in extreme environments.
SEGMENT 2 with Andrew Criezis, starting at 19:00: How do consumers perceive and prioritize shopping small brands? There’s no one better to talk to about this than the folks at NielsenIQ who give small business owners insights that can help them grow their companies.
SEGMENT 3 with Scott LaPierre, starting at 36:30: Many people struggle with spending and debt problems, including small business owners. As we face a recession, what is the best way to get this under control?
Sponsored by Truly Financial.
More on each segment below.
Segment 1: Alison Levine is a history-making polar explorer and mountaineer. She served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on each continent, and skied to both the North and South Poles—a feat known as the Adventure Grand Slam—which only twenty people in the world have achieved. In January 2008, she made history as the first American to complete a 600-mile traverse across west Antarctica to the South Pole. She is the NYT bestselling author of “On the Edge: Leadership Lessons from Mount Everest and other Extreme Environments.”
1:15 – Your life story was the inspiration for a craft beer called Conquer the Route Chocolate Stout. Tell us about that!
3:30 – How did you get involved in mountain climbing and extreme sports?
7:45 – What did you learn about success and failure after you did not reach the peak in 2002 with the American Women’s Everest Expedition?
11:15 – You went back years later to climb Everest. Why go back if, in your own words, “it was not that important to go back”?
13:00 – Fear is a normal emotion, but complacency will kill you. How so?
14:30 – You don’t have to have total clarity to put one foot in front of the other.
Segment 2: Andrew Criezis is the Senior Vice President and General Manager of NielsenIQ SMB business. He is a subject matter expert in CPG, go-to-market strategy (GTM), retail and brand analytics, global operations, and revenue generation.
19:00 – The first part of a new NielsenIQ global study focused on small business was just released, titled “The Balancing Act: Navigating the big world of small business.” What was the motivation behind this study? What should small businesses know about who their buyers are? 22:00-22:45
22:45 – Why has there been a shift to shopping at small brands?
25:00 – What should small businesses be doing to take advantage of this shift?
29:15 – How does NielsenIQ help small business owners understand their data?
30:45 – Advice on pricing CPG products when prices are increasing all around you.
33:30 – What kinds of insights can data unlock for small businesses?
Segment 3: Scott LaPierre is the teaching pastor of Woodland Christian Church in Woodland, WA, an author, and conference speaker. He holds an MA in Biblical Studies from Liberty University. Scott and his wife, Katie, have nine children and they are passionate homeschooling advocates. Scott is a former schoolteacher and Army officer.
36:30 – Why do you focus on teaching finances as a pastor?
39:30 – Do most people have a spending problem vs. an income problem?
42:15 – What advice do you give people to get their spending problems under control? What are the most common spending problems?
45:15 – Why don’t more people have budgets?
47:30 – Money is one of the three biggest issues in a marriage. How do you coach couples through this?
For more information and free resources, visit https://www.scottlapierre.org
Barry,
Thank you for interviewing me about Your Finances God’s Way! I am praying God uses the book and workbook to exalt Christ and help people manage their finances well.
If anyone listens to this episode and has any questions or I can pray for you in any way, please don’t hesitate to reach out to me through the contact page on my website: https://www.scottlapierre.org/
Blessings,
Scott LaPierre