This post is contributed by Jason Dirkham.
As a marketing agency, you need to be able to deliver on your promises and work cohesively to ensure your clients get the results and experience they expect from a marketing agency that offers value for money and proven results.
One small mistake, miscommunication, or error on your part can affect your output and reputation, which can be disastrous for your agency.
To avoid making mistakes and position yourself as the go-to marketing agency in your sector, these tips can help you do just that.
Use A CRM
If you’re still using silos, there’s a high chance that there is some degree of miscommunication which can lead to poor results, inefficiencies, and lower customer satisfaction. A crm for marketing agencies allows you to all be on the same page, access the data and resources you need to complete projects, and ensure everyone is on the same page. A CRM can drastically improve your output and help you streamline operations without dropping the ball.
Define Your Target Market
If you really want to improve what you do and how you do it, you need to identify your target audience, what you offer them, and the niche you work best in. You might have special expertise in marketing for fintech, web developers, small businesses, entertainment companies, and other industries. Identifying where you sit within the industry and sticking to these sectors allows you to hone your skills and develop your service and your results.
Have A Strong Proposition Value
You need to have a strong proposition value that forms the basis of your marketing so you can portray exactly what you can offer to your clients. How are you different? What do you offer, and where are your strengths? Identify them and use these to demonstrate what you can do and what differentiates you. It could be niche knowledge, industry experience, or an exceptional level of creativity that can meet your client’s needs and address their pain points. Whatever it is, use it to create your public image and support your growth and experience.
Lean on Peers
The more you know, the better you can be. This applies to anything in life, and the more you learn from those around you, other agencies, leaders in marketing, and trends within the industry you are in and the industry you serve, the better you can be and the more value you can offer. Don’t be afraid to learn from other agencies; take their hints and leads. Identify your weaknesses, look at effective campaigns others are putting out, and measure your own results against those of others, or let you keep innovating and moving forward.
Offer Value
You need to be putting out content that offers value to your audience and demonstrates your abilities, knowledge, and expertise. Publish blog posts, comment on industry trends, and network, create articles for major publications, host seminars, and attend conferences. Anything and everything you can do to showcase your value and how people need your marketing agency can be a great way of ensuring people know the value you offer and why they need to parent with you for their marketing needs.
