Summer is a great time to catch up on your business reading. In today’s podcast on Business Insanity Talk Radio, we talk to 5 authors about their business books and why you should be reading them this summer.
Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation
(affiliate link) explores the 7 universal triggers of fascination that increase client loyalty, profits and employee rentention. (BTW, get your fascination score here!)
Jeffrey Fox, author of How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times
(affiliate link) is the perfect book for our economy. It talks about how you need to be competing every day and how you need to be fearless and fearful while you love your cranky customers.
Bob Burg, author of The Go-Giver: A Little Story About a Powerful Business Idea
(affiliate link) and Go-Givers Sell More
(affiliate link) shows you how to sell more by serving your customer.
Ilyce Glink, author of Buy, Close, Move In!: How to Navigate the New World of Real Estate–Safely and Profitably–and End Up with the Home of Your Dreams
(affiliate link) talks about how small business owners need to approach the new world of bank credit and buying real estate for their business.
Rich Gallagher, author of How to Tell Anyone Anything: Breakthrough Techniques for Handling Difficult Conversations at Work
(affiliate link) focuses on the mechanics of how to handle any difficult situation (with which as a small business owner there are many).
What are you reading this summer?
