In writing this book, I try to interview alot of people. I was fortunate enough to get a way to connect to the one of the world’s most famous business innovators. The same day that I sent the email through my contact, an answer came back. To protect his privacy, I will call this person Jonathan.
"Hello, this is Jody, assistant to Jonathan. I am writing in response to your interview request with Jonathan. On behalf of him, I excitingly thank you for considering him for this interview. Unfortunately, Jonathan’s schedule is completely booked and barely permitting time for personal things (family, house work, etc.) due to the publicity tour for his book–Barry, I’m sure you can relate! Consequently, Jonathan must regretfully decline this offer, and sincerely apologizes. Thank you once again for thinking of him.
I wish all of the rejections in my life were this timely and this complete. I can now go on to interview others and preserve my utmost respect for Jonathan that said no.
No is ok. It is the maybe’s and soft yes that kill. When you ask, you should always plan for a no. Not to try to reverse things by means of convincing, but simply to plan otherwise.
No is good. It saves you time and energy. I always tell my sales people: “Go for the quick No!” You can argue afterwards if you believe this is a soft no. But a maybe and a soft yes will make any sales people wander and hope for imminent closure. It barely happens.
Also, don’t be afrais to say no. It is a matter of utmost respect to tell the truth. Don’t excuse yourself, just say no. If you can’t do something, you might as well say it.