We first talk about courage. It’s a word that is thrown around small business and our society a lot these days – you need to have courage to start a business, you need to have courage to say what you stand for. But what really is courage? […]
This article is contributed by Jason Dirkham.
If you’ve been running your business for a while you may find that after a certain amount of time, you hit a little bit of a standstill. It may not be obvious at first, but when work starts to slow down and your inspiration is lacking, it […]
This article is contributed by Jason Dirkham.
Business owners can spend a long time trying to make their business profitable and sustainable, yet often overlook a crucial detail: that there are different degrees of success. Just because a company is turning a profit, that doesn’t mean that they should sit back and enjoy what […]
Brand influencers are a popular marketing tool because of their niche focus on a specific digital area. They include models, sports heroes, foodies, experts and all kinds of other bloggers. Companies use people (like me) to effectively increase their brand awareness because of our experience and online followings.
After being heavily promoted by brand influencers on […]
Writing copy associated with your business is so critical, whether it’s the latest marketing piece, copy on your website, or a blog post or a letter thanking a customer. Copy is all part of the brand story you are consistently telling your customer. We show you why […]
This article is contributed by Jason Dirkham.
Data is the biggest thing companies are after these days – they want to know who’s out there they can sell to, and how to target you with ads that are so specific it can feel like they’re in your own head. And that can get a […]