On Business Insanity Radio today, award winning web consultant, Jim Kurkal has his first book hitting the bookstores next week.  It’s called Attention!  This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (affiliate link).  This is Jim’s first book after 15 years of experience.

I loved this book since it is full of actionable items for the small business.  On the podcast, this is what we talked about:

1.  Twenty-six ways to free your mind and market your business differently, including holding a grudge and wearing funny hats!

2.  The  universal truths of selling on the web and how to take advantage of them.

3.  Developing a compelling hook and why we are in the content business.

4.  How to make money from online videos and social media.

5.  Why easy always wins: People only come online for two reasons – to solve a problem or get entertained!

6.  Why Mark Cuban hates Jim Kukral (actually, we did not talk about this so you need to look it up in the book).

Listen to the podcast and read the book!

My two other guests were Ren Carlon with his book, “Profitpreneurship: Creating a business that produces outstanding financial results” where we talk about how profit is sanity and sales are vanity.  Ren discussed how to create a company that is focused on making a profit rather than just building something bigger with more employees.

Lisa Canning, who is the founder of Entrepreneur The Arts talks about how she teaches artists business skills so they can make a living from what they love doing.  This is very important work since most artists (and doctors) really lack skills in this area.  Also, many artists give up their passion because they are unable to financially support themselves.  Listen to the podcast !