This post is contributed by Jason Dirkham.
Technology has changed the way we do business. It is now possible to conduct transactions and communicate with customers all over the world without ever having to leave your office. While this technological advance has made our lives easier, it can also have a negative effect on customer service if not used correctly. In this blog post, we will discuss 22 ways you can use technology in your business without losing the human touch.
Use Live Chat
Live chat is a great way to provide customer service without having to pick up the phone. It allows customers to get their questions answered quickly and easily, without having to wait on hold or be transferred to another department. Web live chat software also allows you to see how many people are waiting in the queue, so you can staff accordingly.
Send Automatic Responses
Automatic responses can be a great way to stay in touch with your customers without needing to be available 24/7. You can set up an automatic response to thank them for their purchase, give them shipping information, or even just let them know you received their message and will get back to them as soon as possible.
Use Social Media
Social media is a great way to connect with your customers and build relationships. You can use it to answer customer questions, give product updates, and even just show the personality of your company. Just make sure you are monitoring your social media accounts regularly so you can respond to any questions or concerns in a timely manner.
Send Text Messages
Text messages are another great way to stay in touch with your customers without needing to be available 24/7. You can use them to send appointment reminders, shipping information, or even just thank them for their business. Just make sure you are using a professional texting service so that your customer’s phone numbers are kept private.
Use Video Chat
Video chat is a great way to provide personal customer service without having to meet in person. You can use it to answer questions, give product demonstrations, and even just get to know your customers better. Just make sure you have a good internet connection and a quiet place to chat so that your customer can hear you clearly.
Send Personalized Emails
Personalized emails are a great way to stay in touch with your customers without coming across as sales-y. You can use them to thank them for their business, give them updates on new products, or even just send them a coupon for their next purchase. Just make sure you are personalizing each email so that it doesn’t look like a generic template.
Use Live Chat Bots
Live chat bots are a great way to provide customer service without needing to be available 24/7. You can use them to answer commonly asked questions, give product demonstrations, or even just chat with your customers to get to know them better. Just make sure you are monitoring the chat bots regularly so that you can address any issues that come up.
Send Customized Offers
Customized offers are a great way to show your customers that you value their business. You can use them to thank them for their purchase, give them a discount on their next purchase, or even just send them an exclusive offer that they can’t find anywhere else. Just make sure you are personalizing each offer so that it doesn’t look like a generic template.
Use Live Chat Transcriptions
Live chat transcripts are a great way to provide customer service without having to be available 24/7. You can use them to answer commonly asked questions, give product demonstrations, or even just chat with your customers to get to know them better. Just make sure you are monitoring the transcripts regularly so that you can address any issues that come up.
Send Automated Surveys
Automated surveys are a great way to gather feedback from your customers without having to bother them for it. You can use them to ask about their experience with your product, their level of satisfaction with your service, or even just their opinion on a new feature you’re considering adding. Just make sure you are sending the surveys at regular intervals so that you don’t overwhelm your customers.
Use AI-Powered Personalization
AI-powered personalization is a great way to show your customers that you value their business. You can use it to thank them for their purchase, give them a discount on their next purchase, or even just send them an exclusive offer that they can’t find anywhere else. Just make sure you are using a reputable AI service so that your customer’s data is kept private.
Send Birthday Discounts
Birthday discounts are a great way to show your customers that you care about their special day. You can use them to thank them for being a loyal customer, give them a discount on their next purchase, or even just send them a birthday card. Just make sure you are personalizing each discount so that it doesn’t look like a generic template.
Use Customer Segmentation
Customer segmentation is a great way to tailor your marketing messages to each customer. You can use it to send targeted emails, create custom offers, or even just get to know your customers better. Just make sure you are using a reputable segmentation service so that your customer’s data is kept private.
Meanwhile, properly segmenting your customers can help you develop bespoke service delivery options for your clients. For instance, if you’re in the property management business, you can use background music for property management companies to tailor promotional messages to your particular customer at specific periods or intervals. You may curate your promotional messages for more elaborate scheduling and to make curating them across many places easier. This functionality is crucial for residential, commercial, or industrial third-party establishments to tailor their marketing and promotion to suit every customer.
Send Personalized Product Recommendations
Personalized product recommendations are a great way to show your customers that you value their business. You can use them to thank them for their purchase, give them a discount on their next purchase, or even just send them an exclusive offer that they can’t find anywhere else. Just make sure you are personalizing each recommendation so that it doesn’t look like a generic template.
Send Abandoned Cart Emails
Abandoned cart emails are a great way to remind your customers of the items they were interested in but didn’t purchase. You can use them to give them a discount on the items, offer free shipping, or even just remind them that they left something in their cart. Just make sure you are personalizing each email so that it doesn’t look like a generic template.
Use Click-to-Call Buttons
Click-to-call buttons are a great way to allow your customers to contact you without having to remember your phone number. You can use them to answer customer questions, give product demonstrations, or even just chat with your customers to get to know them better. Just make sure you are monitoring the calls regularly so that you can address any issues that come up.
Use Social Media Automation
Social media automation is a great way to save time on your social media marketing. You can use it to schedule posts, create custom graphics, or even just find and follow new people. Just make sure you are using a reputable service so that your customer’s data is kept private.
Run Contests and Giveaways
Contests and giveaways are a great way to engage your customers and get them excited about your product. You can use them to promote new products, give away discounts, or even just generate excitement about your brand. Just make sure you are running the contest in a fair and transparent way so that your customers feel like they have a chance to win.
Provide Online Customer Support
Online customer support is a great way to provide your customers with the help they need. You can use it to answer customer questions, troubleshoot issues, or even just chat with your customers to get to know them better. Just make sure you are monitoring the support requests regularly so that you can address any issues that come up.
Use a Customer Relationship Management (CRM) System
A customer relationship management (CRM) system is a great way to keep track of your customer’s data. You can use it to store customer information, contact details, purchase history, and more. Just make sure you are using a reputable CRM system so that your customer’s data is kept private.
Use an Email Marketing Service
An email marketing service is a great way to send out automated emails to your customers. You can use it to send out promotional material, discount codes, or even just update your customers on new products and services. Just make sure you are using a reputable email marketing service so that your customer’s data is kept private.
Use a Web Analytics Service
A web analytics service is a great way to track your website’s traffic. You can use it to see how many people are visiting your site, where they are coming from, and what pages they are looking at. Just make sure you are using a reputable web analytics service so that your data is kept private.
Technology is a great way to improve your business, but it’s important to use it in a way that doesn’t lose the human touch. These tips should help you do just that. Remember, your customers are people too, so make sure you are treating them as such.
