This post is contributed by Jason Dirkham
Creating your own product from scratch is no easy feat. There are so many things to think about, from the design itself to the packaging, and even the launch event. In today’s blog post, we’re going to look at some of the most crucial elements of designing a product. Find them down below, and make sure you keep them in mind if you’re in the middle of bringing out a new product.
Durability Is Key For Consumers
Consumers like buying things that stand the test of time. They see it as a worthwhile purchase when they can use your products for years on end. On the flip side, if your product is brittle and breaks easily, then consumers will hate it. Loads of bad reviews will come in, no matter how good your product is in loads of other areas. A great example of this is a mobile phone with loads of great specs and an amazing design. This all sounds perfect, but imagine if it breaks in half when it’s dropped on soft carpet. Consumers will go mad, and the product will never take off.
Find The Perfect Balance Between Time & Quality
Releasing a quality product is essential, but you also want to create something that doesn’t take too long to make. If your production process is lengthy, it can cost a lot more to mass produce your items, making them harder to sell for a profit. But, if you cut the time down, and skimp on the quality, then your products are hard to sell as no one wants them. So, you have to find that perfect balance between time and quality. We’ve seen this achieved mainly through the help of technology. These days, you can find laser tube cutters that are precise and fast. Many companies use this when manufacturing products that need to be cut into shapes. Advanced machinery is usually your best friend when it comes to creating things of exquisite quality, without spending too much time. Sure, trying to make things by hand is authentic, but it’s simply not the practical answer these days.
Always Keep The Costs In Mind
Every single thing you do – when creating your product – should be done with money in mind. You need to calculate the cost per product as accurately as can be. If you make a mistake and leave out some costs, then it will hugely affect how much money you make. Instead of making a profit with each sale, you could actually be making a loss. It’s crucial that you keep the costs in mind so you can also try and keep them at a reasonable level where it’s viable for you to sell the product for an attractive price. Don’t just spend crazy amounts on production costs as this will force you to sell your product for loads of money – possibly too much for consumers.
If your business is about to design its first product – or just a brand new one – then keep these three things in mind. Hopefully, this should help you design a great product that’s high quality and correctly priced.
This post is contributed by Jason Dirkham
