This post is contributed by Jason Dirkham
A website is a good way to make your presence known on the internet. But what happens if you are not an already established brand? With the millions of websites available all over the internet, it is very easy for your website to go unnoticed. There are several ways to effectively improve the visibility of your website online, and below are a few of them to get you started in the right direction.
Include relevant keywords
When developing content for your website, you need to keep in mind the keywords you will use. The keywords you use can determine how visible your website will be in search results on the internet and so you’ll need to find the relevant ones for your website content. There are several ways to identify great keywords. One way is to perform a keyword search to identify keywords people use to search for content similar to yours. This will give you an idea of the relevant words and phrases to include in your content. And before you start using the best keywords, perform a search to identify which of these keywords are used by already existing authoritative websites. If possible, avoid using those keywords to give your website a better chance of appearing in top search results.
Optimize your website
Make sure you design your website to be user friendly and take into consideration mobile users when designing your website. Mobile internet users have risen above desktop users in recent years, so it is likely the majority of your website visitors may be mobile users. Also, employ methods to reduce the load-time of your website, by, for example, reducing the sizes of images you use on your website. Consider switching to a faster hosting service if your current host does not provide you with much loading speed. Make sure to frequently update your website with new content to include it in the most up-to-date search results.
Practice SEO
Search Engine Optimization (SEO) is a way of making your website appear in top results relating to your website on search engines. Most searches visit the first few search results generated by search engines. To make your website more visible, you will need to aim at getting your website in the top search results. Google has a great guide to get you started out with SEO. In your aim to get the best out of SEO, be careful to avoid some common SEO mistakes.
Make use of social media
Social media is a great way to make your website visible to many people. Most of the people connected to the internet use at least one social media platform, and you can leverage this to spread the word about your website. You could also sign up for paid ad services on these social media tools to increase your website’s visibility to millions of people. Make sure you have links to your social media pages on your website as well.
Having a website is a significant step to promote your business or service. With so many sites on the internet, it may not be easy to get noticed. Try these tips, and you will be on your way to making your website visible on the internet.
This post is contributed by Jason Dirkham
