A British Business Journal reports that an American entrepreneur is now using bums who stand at intersections in cities to hold signs about his product instead of begging for food or money….
"Ben Rogovy, 22, wanted to promote his website for poker fans, but was a bit short in the wonga department. Inspiration struck, however, when he was looking at a cardboard sign commonly held by bums hoping for a hand-out beside the city’s freeway exits."
