One of the biggest problems of providing an outstanding customer experience is effective communication with your customer. This is an issue because customers today communicate with your small business in so many ways and places: phone calls, emails, texts, social media, and review sites. It has become a nearly impossible task to coordinate all this disparate communication since small businesses use so many different applications to deal with customers.  This results in literally one part of the organization not knowing what the other department of the organization is doing with the exact same customer.

This seemingly insurmountable problem has a new solution today. Nextiva, a leading business communications company, announced the launch of Nextiva Business Suites which are essential business communication and customer management tools for your company. This new tool allows companies to manage all customer communication and engagement in one place, allowing for the first-time small businesses to deliver an integrated customer experience without the complexity of fragmented applications. This is exactly what customers need since no matter where or how they communicate with you, they see your small business as one company (and they want you to realize they are the same customer.)

The real value behind this integrated set of tools within the NextOS platform is that it can capture data from every interaction. It can highlight vital information to everyone in the organization while allowing companies to track the entire customer journey in real time. Nextiva Business Suites includes productivity and customer engagement tools that leverage built-in artificial intelligence and easy-to-use automation.

“Customers’ expectations are rising and today’s communication problems cannot be solved with siloed technologies,” said Tomas Gorny, Nextiva CEO. “We will continue to see more change in customer expectations than ever before, and businesses are not prepared to manage an integrated view of the customer.

Gorny describest that Nextiva’s purpose is to define the future of customer communication and engagement by providing tools that allow for real-time management of the customer journey.

This solution is so critical today because customers are no longer interested in just buying your products or services. They want a seamless customer experience that “wows” them. Nextiva Business Suites is now the solution that can make that happen for your small business.