This post is provided by Jason Dirkham
It doesn’t take advanced learning or higher education to understand the basic premises of marketing and how it operates. After all, before most consumers even think about getting involved in the business world, they have been marketed to since they were in their childhood years. It may have been the television commercial trying to make a toy seem like the coolest possession in the world, or perhaps the local fast food joint promoting children’s meals with a free gift. All are designed to inspire your young mind to plead with your parents for whatever serves as the object of your interest.
As such, it’s very easy to think that marketing is simple. You have something to offer, so you tell others about it, and why they should pick your item over others. But when digging deeper into the nuance, it’s easy to see that some businesses, even capable, intelligent, and agile enterprises, can suffocate their marketing output if they aren’t particularly careful about their output. In this post, we’ll discuss what those issues could be, and how to avoid them:
Poor, Inconsistent SEO Planning
It’s essential to make sure your SEO planning is in top form. With appropriate guest linking, formatting your website to become more favorable for Google ranking, and producing content slowly over time, you’d be surprised just how well your strategy can begin building. With a service like TraffV https://traffv.com/services/seo/, you will define a holistic SEO plan that can help avoid an otherwise slapdash, or not comprehensive enough strategy.
Quantity Over Quality
It may seem as though spreading your message far and wide should be the first and primary goal of any marketing effort. But that’s not always the case. Who you say it to and what you say matters much more. That’s why it’s healthy to invest in appropriate market research and understand who you’re marketing to before you begin designing a campaign. This way, you can design the correct tonal indicators and appropriate calls to action, and present yourself as solving a real problem that may be a pressing issue in the community you’re targeting. A focus like this can make a distinct difference, but only if you prioritize quality marketing over quantity.
Ignoring Your Public Profiles
If you ignore your public profiles, be that your Google business ranking, review pages, Trustpilot, and even what people are saying on social media, not only do you have a blind spot, but you have no agency in the discussion. Even replying to bad reviews publicly can be helpful, because if you do so respectfully, carefully and with a remedial solution, others can see that this is the kind of service you are. That in itself can inspire someone to give you a try, and that could, potentially, define a healthy forward-client relationship.
With this advice, you’re sure to see that yes, even smart businesses can suffocate good marketing techniques. If you avoid all of the mistakes in this list, you’ll be on your way to success.
