At the SuperZoo trade show in Las Vegas (pet products), I came across hundreds of people pulling a small cardboard suitecase which had the brand "Urine Off" on it it bold letters. I first thought, there are lot of people here from that company. Then I realized what they were doing was giving away this cardboard suitcase so attendees could carry all their materials of the trade show home with them. What a brilliant idea to get the word about your product and brand even it is not a glamorous name (though an obvious one). This giveaway was so functioal, valued and solved such pain that people did not mind (even at a pet trade show) to pull around a suitcase with the words "URINE OFF" blazened on it!
And stay tuned…they are at alot of trade shows!
