I recently joined Third Tribe Marketing. It’s the brain child of Darren Rouse (@problogger), Brian Clark (@copyblogger), Sonia Simone (Remarkable Communication) and my friend, Chris Brogan (@chrisbrogan). They help with Internet marketing. Their strategies “profit from the intersection of progress and pragmatism.”
I listened to my first podcast which was a conversation between Sonia (who has a great soothing radio voice) and Chris. They answered previously submitted questions from members of the Third Tribe.
Chris said something that really struck me: “Let other people change the world, you go rock your small.”
This really struck me. When I graduated from college, I wanted to be president of IBM or some other Fortune 100 company. But over the years, this all changed when I started my own small businesses. I stopped wanting to save the world. I started to want to just make a difference in the lives of the people I met, my employees and my customers.
Over the years, as I moved from small business owner to author/speaker/consultant, I realized I wanted to get small (or as Chris says, rock my small). I only wanted to focus on helping the people I met, spoke to and who read my books. Forget changing the world, I just wanted to help these owners get unstuck.
There is a great biblical saying that I have always remembered: “He who saves a single soul, changes the entire world.”
As small business owners, we can change the world. Do you rock your small?
