I was at my beach house in Michigan last Friday, so I had to record this episode of Business Insanity Talk Radio remotely outside the studio.
My first guest was Joel Comm, Social Media Superstar and Author of NYT best seller Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
(affiliate link). His new book, KaChing: How to Run an Online Business that Pays and Pays
(affiliate link) says that the web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. On the show, we talk about how!
My second guest was Joseph Jaffe, author of Flip the Funnel: How to Use Existing Customers to Gain New Ones
(affiliate link). We discuss why it is more important to retain the customers you have and not just chase new ones. This is especially true with social media because most customers won’t take bad service anymore! Listen now!
My last guest was Dr. Dorene Lehavi who is a “partnership expert.” We talked about why most partnerships fail: the lack of communication, transparency and agreement of goals. If you have a partner, give a listen!
