I know that a lot of small business owners are confused about online advertising and how actually to do it. You must be diligent because you can lose a lot of money fast if you don’t choose the right platform and audience.
The questions I always get is should I advertise on a search engine like Google or a social media platform like LinkedIn, Facebook, or Twitter?
For small business and any B2B marketers, LinkedIn is the place to drive brand awareness, generate leads and build long-term, purposeful relationships that result in boosting their business. This is because effective search engine advertising should target audiences, not keywords.
LinkedIn’s network has more than 575 million members and their advertising gives you the ability to effectively target the right message to the right people while they are working. It has the marketing tools to help you target your customers with precision- Down to their job title, company name, and industry.
In fact, 4 out of 5 customers who are on LinkedIn are decision makers at their companies- So you’re building relationships that really matter. This can result in higher quality leads and more website traffic.
