Not being Christian, there is not much for my family to do on Christmas Day. We usually head over to Chinatown in Chicago and then to a movie. That is our tradition.But, that may change in the future. For the first time in its history, FAO Schwartz was open on Christmas Day. The CEO defended the move saying, “The workers all volunteered to for the shift… adding that store will cater to non-Christians, tourists and families who want a fun outing on Christmas, similar to Thanksgiving, when the store is also open and people stop by after watching the Macy’s Thanksgiving Day parade…We don’t expect huge sales on Christmas day. We recognize the message that Christmas is not about shopping or toys. We just want families to make FAO Schwarz part of their Christmas traditions.” Having the store open on Christmas may be another way to spend that FAO Schwartz gift certificate before the end of the year. That may be a tradition the CEO would love.