When my last book came out in 2003, You Need To Be A Little Crazy, I didn’t even know I was doing something wrong. In an effort to get the book in more retail stores, I would put a copy of the book on the bookstore shelf if one wasn’t there.
Now I read an article how people are sneaking items into the store like I did- they call it Shopdropping and I thought I was so orginal!
